Google Ads and suburb pages for solar installers. Second vertical.

Lead generation for Cape Town home solar installers.

A house in Durbanville loses the Wi-Fi again at 20:00 and searches "solar installer" before the lights come back. A R80k to R300k decision, made on a phone, goes to whoever shows a price and a person. We make sure that is you.

Job value

R80k to R300k

Cost per lead target

Under R650

Quote

Fixed price after one site visit

Paperwork

City of Cape Town SSEG registration in the timeline

Solar panels being fitted on a tiled residential roof
Stock photo, Pexels.
Installer securing a solar panel to a roof rail
Stock photo, Pexels.

How we help installers

Solar enquiries from your suburbs, answered in a minute

Prices as ranges on every page

A page that says R85k to R130k for a 5 kW hybrid gets fewer calls and better ones. Your real quotes replace the defaults on the first call.

Four campaigns, one per intent

Full system, backup only, extend and repair. Budget moves between them as the searches move with the load shedding schedule.

Every enquiry answered inside 60 seconds

You get the lead on WhatsApp with their name, suburb, cell and what they need. They hear back before they have opened the next tab.

Prices on the page

Ranges stated, so the wrong callers stop calling

These are the launch defaults. Yours replace them from real quotes on the first call.

5 kW hybrid with 5 kWh battery

R85k to R130k

installed and registered

Six to eight panels, a hybrid inverter and one battery. Runs the house through load shedding and cuts the daytime bill.

8 kW hybrid with 10 kWh battery

R140k to R200k

installed and registered

For a larger house with a pool pump, two geysers or a home office. Twelve to sixteen panels.

Backup power, inverter and battery only

R60k to R110k

installed

No panels yet. Keeps the lights, fridge, Wi-Fi and TV on. Panels can be added later.

Add panels or a second battery

R25k to R60k

supplied and fitted

Extend a system you already have. We check the inverter can take it before we quote.

Inverter and system repair

R2.5k to R35k

parts and labour

Fault finding, firmware, replacement inverters, panel and cabling faults.

Four intents

Campaigns by what the person wants

Full system
"solar installation" + suburb, [solar installers cape town], "solar system with battery"
Backup only
[inverter and battery installation], "backup power" + suburb, [load shedding backup installer]
Extend
[add battery to solar system], [add solar panels existing inverter]
Repair
[inverter repair cape town], [solar system not working], "sunsynk installer"

Never paid for

Geysers, calculators and Takealot

Solar searches are full of people pricing panels on their own or looking for a geyser. The negative list keeps them off your card.

  • geyser
  • calculator
  • course
  • jobs
  • diy
  • kit
  • takealot
  • builders warehouse
  • price list pdf
  • wholesale
  • farm
  • commercial
  • johannesburg
  • durban
  • free
  • and 200 more

Speed

The first installer to reply gets the site visit

A homeowner in the dark sends the same request to three installers. The system replies for you inside a minute, then nudges you until you have called. Reply time is on every Monday report.

Form to WhatsApp
Under 60 seconds, every time
Missed call
SMS and WhatsApp to the caller inside a minute
No Contacted tap
Nudge at 1 hour, 24 hours, 72 hours
Every Monday at 07:00

One page shows what your ad money did

  • Leads and cost per lead against your target
  • How fast each lead was answered
  • Quotes sent, jobs won and their rand value
  • Leads by suburb and the search terms that brought them
  • What we changed and what we are changing next

Questions

What installers ask before they say yes

When does solar go live

After the first borehole case study is published. Same system, its own keyword and negative lists. Send your suburb now and you are first on the list.

What does a solar lead cost

The target is under R650. Full-system leads cost more than backup-only leads. The number is on your report every Monday, next to the target.

Do leads dry up when the lights stay on

Fewer backup-only searches, more full-system and add-panel searches. The budget moves between the four campaigns as the searches move.

Does the page deal with City of Cape Town registration

Yes. The page says who registers the system and how long it takes. That is the question that stalls most quotes.

Do you do commercial or farm solar

No. Homes only. The negative list blocks farm, commercial and wholesale searches so you do not pay for them.

Will you run ads for another installer in my suburbs

No. One driller per suburb cluster. We do not run ads for two companies in the same suburbs.

One message

Send us your suburb. We will build your solar page in 24 hours.

Your business name and one suburb. We build a page with your prices, your reviews and that suburb, and send you the link. If you like it, we talk. If not, it cost you a WhatsApp.

WhatsApp us 084 606 8495. Replies within a few hours on weekdays.
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