Pricing
Two prices. No packages, no tiers, no annual contract.
You pay us for the system and Google for the clicks. The two never mix, so you always know what a lead cost.
R6,500 a month
R7,500 setup once. Waived for the first two clients.
- A site with a page for every suburb you serve
- Google Ads account built and run in your name
- Lead engine: WhatsApp to you and the customer inside 60 seconds
- Call tracking and missed-call text back
- Weekly search term sweep, negatives, bid and budget moves
- The Monday report and a monthly call
R850 a lead
Minimum 10 a month. No setup fee. Good for a smaller company that wants to see the leads first.
- The same site, ads and lead engine
- You pay only for qualified leads
- Junk is one tap and is never billed
- Invoiced on the first of the month for the month before
- Move to the retainer any month
- Setup waived after three months on per lead
Qualified means a real person, in a suburb you serve, asking for a service you sell, with a working cell number.
On both plans
Ad spend, terms and the small print
- Ad spend
- R8,000 to R15,000 a month, on your card, billed by Google. We suggest the number. You set it.
- Term
- Month to month. 30 days notice to stop.
- Invoices
- From NextGenWeb Studios. Due in 7 days by EFT. Ads pause on day 14 unpaid and restart the day payment lands. The site stays up.
- First two clients
- Setup waived. In return: a written case study, a Google review and permission to show the numbers.
Worked example
What R10,000 of ad spend does, with the assumptions shown
These are inputs, not results. Your numbers replace them after the first month and go on the case study page.
- Ad spend
- R10,000
- Cost per click, assumed
- R28 for wellpoint and borehole terms in Cape Town
- Clicks
- 357
- Form or call rate, assumed
- 4.5% for a page with prices and a sticky call button
- Leads
- 16, at R625 each
- Quoted
- 10, if 60% get a written quote
- Jobs
- 4, if 35% of quotes close
- Revenue
- R180,000 at an average job of R45,000
- All in
- R16,500 for the month, spend plus retainer
What you own
Everything, from day one
Most agencies keep the site and the ad account so leaving hurts. Here leaving is a WhatsApp and a handover of logins.
- The site
- Built in your name, on your domain. If you leave, it stays up and stays yours.
- The Google Ads account
- Opened in your name with your card. You can see every rand Google bills.
- Every lead
- Name, cell, suburb, what they asked for, when you replied. Exported on request, any time.
- The report
- A link that works after you leave. Twelve months of Mondays, yours to keep.
Questions
What owners ask about the money
Why do I pay Google myself
So you can see every rand. Agencies that bill ad spend through their own account can hide a margin in it. Here the Google invoice goes to you, and our invoice is a flat fee.
What if I get no leads in a month
On the per-lead plan you pay nothing that month. On the retainer we look at the search terms together on the monthly call and fix what is wrong. Either way you can stop with 30 days notice.
Is there a contract
No. Month to month. 30 days notice to stop. You keep the site, the Google Ads account and every lead.
What happens if I pay late
Ads pause on day 14 unpaid and restart the day the payment lands. The site stays up. Nobody loses their website over a late invoice.
Can I move from per lead to the retainer
Any month. Setup is waived if you have been on per lead for three months.
One message
Send us your suburb. We will build your page in 24 hours.
Your business name and one suburb. We build a page with your prices, your reviews and that suburb, and send you the link. If you like it, we talk. If not, it cost you a WhatsApp.