Leads from your suburbs only
Your ads run in the suburbs you name and nowhere else. Each suburb gets its own page, with your prices and your reviews on it.
Google Ads, suburb pages and a reply inside 60 seconds
Lead generation for Cape Town borehole, wellpoint and solar companies.
Homeowners in your suburbs, asking you for a quote, on your phone inside 60 seconds. We run the ads, build the pages, answer every enquiry and show you what it cost and what it made, every Monday.
- Every enquiry answered inside 60 seconds
- You pay Google directly and see every rand
- R6,500 a month, no contract, stop any month
2 founder seats open, no setup fee One driller per suburb cluster. We do not run ads for two companies in the same suburbs.
New lead, sent to your phone
Wellpoint enquiry from Parklands. Name, cell number and what they need, with two buttons to tap.
Contacted Junk 08:12
Stock photo, Ulrick T, Pexels. Replaced by a client's rig at launch.
How we help
Leads from your suburbs, answered in a minute
Every enquiry answered inside 60 seconds
The homeowner gets a WhatsApp within a minute. So do you, with their name, suburb, cell number and what they need.
A clear report every Monday
Cost per lead against your target, reply times, quotes sent, jobs won and what we changed. Plain numbers you can act on.
Three steps
From a WhatsApp to a live site in three days
No discovery phase, no strategy deck. The system is built. You bring your suburbs, your prices and your reviews.
- 1
Today
Send us your suburb on WhatsApp
Your business name and one suburb. That is the whole message.
- 2
Within 24 hours
We build you a mock page
Your prices, your reviews and a page for that suburb. You open it on your phone.
- 3
Inside three days
Say yes and it goes live
One 30 minute call. Site live, Google Ads running, WhatsApp connected. First report the Monday after.
When a lead comes in
What happens when a lead comes in
Every step is automatic until the phone call. This is the whole path, from the search to your Monday report.
- 1 Any hour
A homeowner searches Google
For a wellpoint, a borehole or a pump repair in a suburb you serve. Your ad shows because we bid on that exact search.
- 2 Same minute
They land on your suburb page
Your prices, your reviews and a four-field form. Or they tap the call button that sits under their thumb.
- 3 Inside 60 seconds
You get the lead on WhatsApp
Name, suburb, cell number and what they need, with two buttons: Contacted and Junk.
- 4 Inside 60 seconds
The homeowner hears back too
A WhatsApp that says you will call before 17:00. They stop phoning your competitors.
- 5 Before 17:00
You call and tap Contacted
If the button has not been tapped within the hour, we nudge you. Again at 24 and 72 hours.
- 6 Monday 07:00
It all lands in your report
Leads, cost per lead, reply times, quotes, jobs won. Quote values go into Google Ads too, so the ads learn which searches turn into jobs.
Every Monday at 07:00
One page shows what your ad money did
The ads, the pages and the lead engine do the work all week. On Monday you see it in one page, sent by WhatsApp and email. Plain numbers, no guesswork.
- Cost per lead against your target
- How fast every lead was answered
- Quotes sent, jobs won and their rand value
- What we changed and what we are changing next
Sample data
Weekly report. 24 to 30 August 2026
Sandveld Wellpoints
8 leads at R402 each, 4 quoted, 3 won worth R155,959. Cost per lead is R48 under the target.
Prepared by Yield for Charl
Sent Monday 19:33 SAST
Sample data
Leads
8
+1 vs last week 1 junk removed
Cost per lead
R402
-R109 vs last week under the R450 target
Speed to lead, median
5 min
50% reached inside 5 min
Quoted
4
50% of leads
Won
3
+2 vs last week
Revenue won
R155,959
R7,979 still quoted
Cost per lead against target
R402target R450
R48 under target. Last week R511. The black line is the target.
From lead to job
- Leads8 100%
- Contacted8 100%
- Quoted4 50%
- Won3 38%
Quotes sent this week total R163,938. Each step is a tap on the WhatsApp: Contacted, Quoted, Won.
Money
Ad spend
R3,212
-R367 vs last week
Revenue won
R155,959
3 jobs
Won per rand spent
R49
revenue won for each rand of ads
Still quoted
R7,979
open quotes, not yet won or lost
Spend and clicks
- Clicks
- 68 at R47 each
- Impressions
- 1,224, 5.6% clicked
- Click to lead
- 11.8%
- Slowest reply
- 2 h 5 min (90th percentile)
Eight weeks
Leads a week
Ad spend a week
Cost per lead a week
- 6 JulR527
- 13 JulR864
- 20 JulR445
- 27 JulR488
- 3 AugR595
- 10 AugR482
- 17 AugR511
- 24 AugR402
Target R450. Orange is this week.
How fast leads were answered
- Under 5 min4
- 5 to 60 min3
- Over an hour1
- Not yet0
Median 5 min. The first company to reply usually gets the site visit, so this number is on every report.
Leads by suburb
- Milnerton2
- Sunningdale2
- Parklands1
- Durbanville1
- Edgemead1
- Bellville1
Where they came from
- Form on the site8
Every lead this week
| When | Name | Suburb | Need | Source | Status | Reply time | Value |
|---|---|---|---|---|---|---|---|
| 24 Aug, 17:10 | Lerato N. | Sunningdale | Wellpoint | form | contacted | 4 min | |
| 25 Aug, 13:34 | Aisha D. | Milnerton | Wellpoint | form | contacted | 5 min | |
| 25 Aug, 17:07 | Gerhard L. | Bellville | Pump repair | form | quoted | 1 min | R7,979 |
| 26 Aug, 13:39 | Nomsa P. | Edgemead | Borehole | form | won | 2 h 5 min | R69,514 |
| 27 Aug, 13:21 | Thandi M. | Durbanville | Pump repair | form | contacted | 2 min | |
| 28 Aug, 16:05 | Mark T. | Parklands | Wellpoint | form | contacted | 1 min | |
| 29 Aug, 11:39 | Fatima E. | Sunningdale | Pump repair | form | won | 8 min | R10,391 |
| 29 Aug, 18:54 | Zanele K. | Milnerton | Borehole | form | won | 5 min | R76,054 |
Top search terms
What people typed into Google before they clicked. Terms with clicks and no enquiries get cut in the weekly sweep.
| Search term | Clicks | Cost | Leads |
|---|---|---|---|
| wellpoint installation | 13 | R602 | 1 |
| borehole yield test | 12 | R554 | 1 |
| borehole cost | 11 | R505 | 1 |
| borehole drilling durbanville | 9 | R457 | 3 |
| wellpoint parklands | 8 | R409 | |
| wellpoint prices | 7 | R361 | |
| borehole pump repair | 5 | R313 | |
| borehole drilling companies | 4 | R264 |
What we changed this week
- 1Added 41 negative keywords from the search term report: jobs, courses, "how to drill", Gumtree, second hand.
- 2Paused the "borehole cost" phrase match. 9 clicks, no enquiries, R212 spent.
- 3Moved the Durbanville radius from 6 km to 8 km to reach Eversdal and Sonstraal.
- 4Rewrote the Table View suburb page opening line to lead with the 8 m water table.
What we are changing next week
- 1Split wellpoint and borehole into two campaigns so the budget follows the cheaper lead.
- 2Add a sitelink to the yield test page; three callers asked for it this week.
- 3Test a R25 max CPC on the Northern Suburbs ad group where clicks are pricier.
Open the whole sample report
The PDF that goes out on Monday is this page, printed.
Pricing
Two ways to pay, both in rand
The retainer if you want the whole system. Per lead if you are small and want to test it. Either way Google bills your card for the ad spend.
Full system
R6,500 a month
R7,500 setup once. Waived for the first two clients.
- Included
- Site with suburb pages, Google Ads build and weekly work, lead engine, call tracking setup, the Monday report
- Not included
- Ad spend. Budget R8,000 to R15,000 a month, paid to Google
- Term
- Month to month. Stop with 30 days notice and keep the site.
Per lead
R850 a lead
minimum 10 a month, no setup fee
- Qualified means
- A real person, in a suburb you serve, asking for a service you sell. You mark junk with one tap. Junk is never billed.
- Ad spend
- Still yours, still paid to Google.
- Good for
- A smaller company that wants to see the leads before it commits to the retainer.
Who it is for
Trades with big jobs and searching customers
- Borehole and wellpoint drillers
- Residential solar installers
- Security, plumbing and roofing companies, next
Who it is not for
We would rather say so now
- You cannot answer your cell between 07:00 and 17:00, or hand it to someone who can.
- You want SEO, social media, a logo or a brochure site. We do Google Ads and lead pages.
- Your average job is under R8,000. Paid search does not pay at that ticket.
- You want the ad spend billed through us. Google bills your card, so you see every rand.
What you own
Everything, from day one
- The site
- Built in your name, on your domain. If you leave, it stays up and stays yours.
- The Google Ads account
- Opened in your name with your card. You can see every rand Google bills.
- Every lead
- Name, cell, suburb, what they asked for, when you replied. Exported on request, any time.
- The report
- A link that works after you leave. Twelve months of Mondays, yours to keep.
Proof
The first client's numbers go here
No invented reviews, no logo wall. Thirty days after the first client goes live, this space carries their leads, cost per lead, quotes and jobs, with their permission and their name.
Case study slotClient name, suburbs, 30 days of spend, leads, cost per lead, quotes, jobs won and revenue. Filled from the report data.
Until then
First two clients: no setup fee
The R7,500 setup is waived for the first two. In return: a written case study, a Google review, permission to show your numbers.
Our team
Built and run in Cape Town
Team photoThe team on site with a client's rig. Real photo, landscape, 1600 px.
Yield is a Cape Town team of web developers and Google Ads specialists. Lead generation for the trades is all we do.
We have spent years building and running lead systems for home service companies in the United States, where a click costs the most and the competition for it is hardest. We still contract to companies there.
We build our own software. The pages, the tracking, the lead engine and the Monday report are written by us, not bought as plugins. When something needs to change, we change it the same day.
Every account is run by the people who built the system. You get one WhatsApp group, one number to call, and answers on the same day.
Questions
What drillers ask before they say yes
Do I need a new website
No. We build a lead page with a page per suburb, and it can sit beside the site you have. If you have no site, this one becomes it.
Who pays Google
You do, on your own card, in your own Google Ads account. We set the budget with you. We never touch the money.
What if a lead is junk
You tap Junk on the WhatsApp. It drops out of your cost per lead and, on the per-lead plan, it is not billed.
How soon does the first lead come
Ads go on within three days of signing. Most enquiries start in the first week. The first report arrives the Monday after.
Can I stop
30 days notice, any month. You keep the site, the Google Ads account and every lead.
Will you work with my competitor too
No. One driller per suburb cluster. We do not run ads for two companies in the same suburbs.
One message
Send us your suburb. We will build your page in 24 hours.
Your business name and one suburb. We build a page with your prices, your reviews and that suburb, and send you the link. If you like it, we talk. If not, it cost you a WhatsApp.
WhatsApp us 084 606 8495. Replies within a few hours on weekdays.