Weekly report. 28 September to 4 October 2026
Sandveld Wellpoints
8 leads at R402 each, 4 quoted, 3 won worth R155,959. Cost per lead is R18 under the target.
Prepared by Yield for Charl
Sent Monday 07:00 SAST
Sample data
Cost per lead against target
R18 under target. Last week R511. The black line is the target.
From lead to job
- Leads8 100%
- Contacted8 100%
- Quoted4 50%
- Won3 38%
Quotes sent this week total R163,938. Each step is a tap on the WhatsApp: Contacted, Quoted, Won.
Money
Spend and clicks
- Clicks
- 68 at R47 each
- Impressions
- 1,224, 5.6% clicked
- Click to lead
- 11.8%
- Slowest reply
- 2 h 5 min (90th percentile)
Eight weeks
Leads a week
Ad spend a week
Cost per lead a week
- 10 AugR527
- 17 AugR864
- 24 AugR445
- 31 AugR488
- 7 SeptR595
- 14 SeptR482
- 21 SeptR511
- 28 SeptR402
Target R420. Orange is this week.
How fast leads were answered
- Under 5 min4
- 5 to 60 min3
- Over an hour1
- Not yet0
Median 5 min. The first company to reply usually gets the site visit, so this number is on every report.
Leads by suburb
- Milnerton2
- Sunningdale2
- Parklands1
- Durbanville1
- Edgemead1
- Bellville1
Where they came from
- Form on the site8
Every lead this week
| When | Name | Suburb | Need | Source | Status | Reply time | Value |
|---|---|---|---|---|---|---|---|
| 28 Sep, 17:10 | Lerato N. | Sunningdale | Wellpoint | form | contacted | 4 min | |
| 29 Sep, 13:34 | Aisha D. | Milnerton | Wellpoint | form | contacted | 5 min | |
| 29 Sep, 17:07 | Gerhard L. | Bellville | Pump repair | form | quoted | 1 min | R7,979 |
| 30 Sep, 13:39 | Nomsa P. | Edgemead | Borehole | form | won | 2 h 5 min | R69,514 |
| 1 Oct, 13:21 | Thandi M. | Durbanville | Pump repair | form | contacted | 2 min | |
| 2 Oct, 16:05 | Mark T. | Parklands | Wellpoint | form | contacted | 1 min | |
| 3 Oct, 11:39 | Fatima E. | Sunningdale | Pump repair | form | won | 8 min | R10,391 |
| 3 Oct, 18:54 | Zanele K. | Milnerton | Borehole | form | won | 5 min | R76,054 |
Top search terms
What people typed into Google before they clicked. Terms with clicks and no enquiries get cut in the weekly sweep.
| Search term | Clicks | Cost | Leads |
|---|---|---|---|
| wellpoint installation | 13 | R602 | 1 |
| borehole yield test | 12 | R554 | 1 |
| borehole cost | 11 | R505 | 1 |
| borehole drilling durbanville | 9 | R457 | 3 |
| wellpoint parklands | 8 | R409 | |
| wellpoint prices | 7 | R361 | |
| borehole pump repair | 5 | R313 | |
| borehole drilling companies | 4 | R264 |
What we changed this week
- 1Added 41 negative keywords from the search term report: jobs, courses, "how to drill", Gumtree, second hand.
- 2Paused the "borehole cost" phrase match. 9 clicks, no enquiries, R212 spent.
- 3Moved the Durbanville radius from 6 km to 8 km to reach Eversdal and Sonstraal.
- 4Rewrote the Table View suburb page opening line to lead with the 8 m water table.
What we are changing next week
- 1Split wellpoint and borehole into two campaigns so the budget follows the cheaper lead.
- 2Add a sitelink to the yield test page; three callers asked for it this week.
- 3Test a R25 max CPC on the Northern Suburbs ad group where clicks are pricier.