The site
Pages that load in under a second on a cheap phone. A page for every suburb, each one saying what the ground does there and what usually fits. Prices stated. Reviews pulled from Google.
How it works
Signed Monday, live Wednesday, ads Friday, report the Monday after.
There is no discovery phase and no strategy deck. The system is built. Onboarding is one call and five photos.
After you sign
Monday to Friday, then every Monday
You sign on a Monday.
By Wednesday your site is live. It has a page for every suburb you work in, your prices, your reviews and a call button that sits under the thumb.
By Friday Google Ads is running in those suburbs and nowhere else.
When a homeowner fills in the four-field form, you get a WhatsApp inside 60 seconds: name, suburb, cell, what they need.
They get a WhatsApp too. It says you will call before 17:00.
If you have not marked them contacted within the hour, you get a nudge.
Every Monday at 07:00 one page arrives. What it cost, what came in, how fast you answered, what got quoted, what got won.
Timeline
Day 0 to the first report
- 1
Day 0
A 30 minute call and a WhatsApp group
Your suburbs. Your prices from real quotes. Your reviews. Five photos off your phone. The cell that gets answered. That is the whole onboarding.
- 2
Day 1
Your site is live on a preview link
Home page, one page per suburb, prices on the page, a four-field form, call and WhatsApp buttons pinned to the bottom of the screen. You check it on your phone. You say yes or change three things.
- 3
Day 2
Google Ads account built in your name
Campaigns by intent: wellpoint, borehole, pump repair. Exact and phrase match only. 250 negative keywords before the first click. Your suburbs as the only area. Your card on the account.
- 4
Day 3
Ads on. Lead engine on.
From here every form, every call to the tracked number and every missed call is logged with the time.
- 5
Week 1
First leads, first sweep
On day 7 we go through every search term that spent money. We cut the ones that did not enquire, add negatives, and move budget to the suburbs that are producing.
- 6
Every Monday 07:00
The report
One page. Numbers first, then what we changed and what we are changing. A one-line WhatsApp with the link.
- 7
Monthly
A 20 minute call
Cost per lead against target, quote rate, jobs won, what to add or cut next month.
Five pieces
What you are paying for
Google Ads
Search only. Exact and phrase match. Negatives swept weekly. Your suburbs, not "Cape Town". Conversions counted on quotes and jobs, with rand values.
Lead engine
WhatsApp to you and to the customer inside 60 seconds. Missed call on the tracked number: SMS and WhatsApp to the caller inside a minute. Nudges at 1, 24 and 72 hours. One-tap buttons, no login.
Tracking
Every lead carries the search term, campaign and click it came from. Every reply has a time on it. Cost per lead and reply time are counted, not guessed.
The report
Leads, cost per lead, median reply time, quotes, jobs, revenue, top search terms, changes made, changes planned. HTML, PDF and a WhatsApp line, every Monday at 07:00.
From you
Six things and nothing else
- 30 minutes
- One call. We ask, you answer, we type.
- Five photos
- Off your phone. The rig, a finished job, you. WhatsApp them to us.
- Your reviews
- A link to your Google listing. We pull them in.
- A cell that answers
- Between 07:00 and 17:00. Yours or a foreman with a bakkie.
- A card for Google
- Ad spend is billed by Google to you. We never touch it.
- One tap per lead
- Contacted, Quoted, Won, Lost or Junk. That is how the report knows.
One message
Send us your suburb. We will build your page in 24 hours.
Your business name and one suburb. We build a page with your prices, your reviews and that suburb, and send you the link. If you like it, we talk. If not, it cost you a WhatsApp.
WhatsApp us 084 606 8495. Replies within a few hours on weekdays.