A page for every suburb you drill in
86 suburb pages that say what the ground does there, what usually fits and what it costs. Google ranks them. Homeowners trust them.
Google Ads and suburb pages for drillers
Lead generation for Cape Town borehole and wellpoint drillers.
A homeowner in Parklands types "wellpoint installation table view" into Google at 21:40 on a Sunday. That search is worth R30k to R150k to whoever answers first. We make sure it is you: a price on the page and a WhatsApp inside a minute.
Job value
R30k to R150k
Cost per lead target
Under R450
Suburb pages
86
Negatives at launch
400+
How we help drillers
Wellpoint and borehole enquiries from your suburbs, answered in a minute
Ads only on searches that turn into holes
Six search intents, exact and phrase match only, 400 negative keywords before the first click. Your suburbs, not "Cape Town".
Every enquiry answered inside 60 seconds
You get the lead on WhatsApp with their name, suburb, cell and what they need. They get a WhatsApp that says you will call before 17:00.
What we know about your trade
A page per suburb that says what the ground does
Sand takes a wellpoint. Shale needs a borehole. Each suburb page says which, gives the usual depths, and lists your services in the order that fits. You stop driving out to quote wellpoints in Durbanville.
West Coast
Coastal sand over Malmesbury shale with a shallow water table. A wellpoint is the normal first option. Boreholes go deeper where the sand thins out.
Wellpoints 6 to 12 m. Boreholes 25 to 60 m.
Milnerton, Table View, Bloubergstrand, Parklands and 11 more.
Northern Suburbs
Malmesbury shale and greywacke. Wellpoints seldom hold. Borehole yield changes street to street, so a yield test before buying a pump is money well spent.
Boreholes 40 to 120 m.
Bellville, Durbanville, Brackenfell, Kraaifontein and 13 more.
Southern Suburbs
Sand on the flats around Bergvliet, Tokai and Plumstead, sandstone and granite closer to the mountain. Wellpoints on the sand, boreholes on the slopes.
Wellpoints 6 to 15 m. Boreholes 40 to 120 m.
Constantia, Claremont, Rondebosch, Newlands and 16 more.
Atlantic Seaboard
Granite and Table Mountain sandstone. Hard drilling and tight access. Hout Bay valley is the exception, with sand that takes a wellpoint.
Boreholes 50 to 150 m.
Sea Point, Green Point, Camps Bay, Clifton and 10 more.
Helderberg
Coastal sand in Strand and Gordon's Bay, granite and sandstone up the slopes of Somerset West.
Wellpoints 6 to 12 m. Boreholes 40 to 120 m.
Somerset West, Strand, Gordon's Bay, Firgrove and 4 more.
South Peninsula
Valley sands in Fish Hoek, Noordhoek and Sun Valley take wellpoints. The slopes need a borehole.
Wellpoints 5 to 12 m. Boreholes 30 to 80 m.
Fish Hoek, Noordhoek, Kommetjie, Sun Valley and 8 more.
What we bid on
Six intents, exact and phrase match only
No broad match. No display ads. No "water" on its own. Square brackets are exact, quotes are phrase. The weights show how the budget splits at launch.
- "wellpoint installation" + suburb30%
- "borehole drilling" + suburb24%
- [wellpoint prices]18%
- [borehole pump repair]15%
- [borehole yield test]9%
- "wellpoint pump" + suburb9%
What we never pay for
The negative list starts at 250 terms
Job seekers, students, DIY, Gumtree bargain hunters and other provinces spend a driller's budget faster than customers do. A sample:
- jobs
- vacancies
- learnership
- course
- how to
- diy
- kit
- gumtree
- second hand
- for sale
- wholesale
- supplier
- casing price
- johannesburg
- durban
- pretoria
- free
- cheap
- and 230 more
Speed
Why the WhatsApp goes out in 60 seconds
A homeowner with a dry garden sends the same request to three drillers. The first to reply gets the site visit. The system replies for you before you have put the drill down, then nudges you until you have called.
- Form to WhatsApp
- Under 60 seconds, every time
- Missed call
- SMS and WhatsApp to the caller inside a minute
- No Contacted tap
- Nudge at 1 hour, 24 hours, 72 hours
Every Monday at 07:00
One page shows what your ad money did
- Leads and cost per lead against your target
- How fast each lead was answered
- Quotes sent, jobs won and their rand value
- Leads by suburb and the search terms that brought them
- What we changed and what we are changing next
Questions
What drillers ask before they say yes
What does a borehole lead cost
The target is under R450. Wellpoint leads come cheaper than borehole leads. The number is on your report every Monday, next to the target.
Do you take wellpoint-only companies
Yes. Wellpoints on the West Coast sand are the fastest jobs to sell. The keyword list is split, so you only pay for the searches you want.
What about pump repairs and yield tests
They run as their own campaign. Cheaper clicks and smaller jobs, and the same homeowner comes back for the borehole later.
Will you run ads for the driller down the road too
No. One driller per suburb cluster. We do not run ads for two companies in the same suburbs. When your suburbs are taken, they are taken.
How do you know what the ground does in each suburb
From published geology and from drillers. Each suburb page states the usual ground, the usual depths and which service fits. You correct anything you know better from your own holes.
Do I need a new website
No. The lead page can sit beside the site you have. If you have no site, this becomes it. Either way it is yours.
One message
Send us your suburb. We will build your wellpoint page in 24 hours.
Your business name and one suburb. We build a page with your prices, your reviews and that suburb, and send you the link. If you like it, we talk. If not, it cost you a WhatsApp.
WhatsApp us 084 606 8495. Replies within a few hours on weekdays.